The key mission of Natural News—the science-based natural health advocacy organization led by activist-turned-scientist Mike Adams—is to empower consumers with factual information about the synthetic chemicals, heavy metals, hormone disruptors and other chemicals found in foods, medicines, personal care products, children's toys and other items.
Natural News employs a staff of over 20 writers and researchers who write up to 20 original news stories each day covering subjects including holistic health, nutritional therapies, consciousness and spirituality, permaculture , organics, animal rights, environmental health, food and superfoods, performance nutrition.
Natural News also warns its readers about science gone bad and frequently cites examples of science resulting in catastrophies that it calls "crimes" against humanity. Examples of such subjects cited by Natural News include:
Natural News is affiliated with the 501(c)3 non-profit known as the Consumer Wellness Center where Mike Adams is the executive director (a non-paid position). The Consumer Wellness Center donates 100% of its contributions to programs that teach nutrition education and gardening education to women and children around the world.
Natural News has helped raise millions of dollars for what it considers to be "worthy causes" such as documentary films and legal defense funds for farmers who have been raided by the government for producing raw milk.
In addition, Natural News makes its own donations to many important causes. Over the years, Natural News has either raised money for or donated directly to all the following causes:
In 2016 Natural News and Mike Adams created Consumer Wellness Center Labs from the ground up by using his extraordinary knowledge of food composition, nutrition and the toxicity of certain chemicals and elements.
Using Time-of-Flight instrumentation, CWC Labs has wide-ranging screening capabilities for unknown substances. Using various scientific methods, they can screen almost any liquid or solid sample for over 25,000 known chemicals, covering pesticides, industrial chemicals, recreational drugs, food additives and more.
While many other labs with much older equipment are used by food companies who don't really want to know what's in their products, CWC Labs is for customers who want to know exactly what's in their products, down to single digit parts per billion (ppb) concentrations. We run equipment that's capable of detecting mercury as low as 50 parts per trillion.
Learn more about CWCLabs at www.CWCLabs.com.
In 2018, Natural News and the Health Ranger launched Brighteon.com, the free "YouTube alternative" that protects free speech and provides video content creators with a platform to participate in news, conversations and public debate. Notably, YouTube, Google, Facebook and Twitter are now aggressively banning all conservative speech, somehow believing that "diversity" is achieved through the censorship of opposing views.
The Brighteon platform free for everyone to use. Natural News has committed over $1 million to this project so far, and it's being built on a video infrastructure that can readily support over one billion video views per month. Users will be able to embed video players on their blogs and websites, and videos play seamlessly across multiple mobile devices and platforms due to dynamic bit-rate video delivery and intelligent video transcoding.
In 2021, Natural News assisted Brighteon further develop their technology to including live streaming for daily live shows on Brighteon.TV and BrighteonRadio.com.
Brighteon.TV features a solid lineup of truth-tellers and news makers like Stew Peters, Dr. Eric Nepute, Scott Kesterson, Jeffrey Prather, The Resistance Chicks and more. New episodes stream seven days a week and previous episodes can be viewed in the expansive episode archive.
BrighteonRadio.com streams seven days a week featuring hosts Wayne Cook, Sam Bushman, Debbie Georgatos, and many more.
Natural News stories are frequently copied and posted by other alternative news organizations, including Infowars.com, DailyPaul.com and a variety of other sites spanning subjects as diverse as the environment, liberty, self-sufficiency and vaccines.
Over 30,000 unique domains currently link in to Natural News, including thousands of university and government domains.